New York Life Chairman & CEO, Sy Sternberg, explaining his company's China strategy during a media roundtable briefing organised by AC Capital in Shanghai, August 2, 2004

Our clients are drawn from a wide range of business and industry sectors and many are leaders in their category. While we work with the majority of clients on a long-term basis, we also handle short-term, often urgent projects.

AC Capital Strategic Public Relations has undertaken a range of communications campaigns and projects, including the following:

	Corporate communications strategy and message development for a global petrochemicals company;
	Market intelligence and analysis for international companies working in a number of sectors;
	Strategic media relations campaigns for a pharmaceutical company;
	Internal communications messaging for an FMCG company;
	Government relations/lobbying messaging for a pharmaceutical company on a sensitive drug approval issue;
	A major international business and financial markets announcement for an information technology company around a sensitive business deal in China;
	Strategic media relations for the visit of Australia’s Minister of Agriculture,
	Crisis preparedness training programs for a leading international petrochemicals company;
	Media interview skills training for a number of Global Fortune 500 companies operating in China;
	Media interview skills training for a European Government agency;
	Public speaking training for executives of Global Fortune 500 companies and for European Government agencies;
	Professional public relations skills trainings for Global Fortune 500 companies and for European Government agencies.

Given the sensitivity of much of the work we do, we adhere to the strictest management processes to ensure confidentiality. These include security of our IT and filing systems, use of code names for sensitive projects, and allowing access to key information only on a "need to know" basis. Most importantly, our staff are trained, and retrained, to understand the importance of retaining confidentiality to our business and their future. Indeed, all staff members have signed confidentiality agreements with us. Feel free to ask more about this aspect of our services - we are proud of our approach in this area.