AC Capital Strategic Public Relations is a strong advocate of corporate social responsibility. As such, we believe we should practice what we preach. We not only advise our clients to become involved in community outreach programs that link back to their brand equity; we take a very strategic approach to corporate social responsibility ourselves and we encourage our staff and their families to make a contribution to the communities in which they live. Programs and projects with which we have been involved include:

	Providing pro bono media counsel to the China-Australia Chamber of Commerce in Beijing;
	Active participation in the Beijing Green Home environmental group, including participation in tree planting programs in Sichuan and Hebei Provinces, and grassland rehabilitation in the Inner Mongolia Autonomous Region.