Our Mission is to enhance and protect the corporate and product brands of our clients.

Our Values are:

	Integrity – we apply the highest ethical standards in the public relations industry and we will never compromise our principles.
	Diligence & Passion – everyone at AC Capital Strategic Public Relations is passionate about public relations and our clients, and we are committed to giving you our very best every day.
	Trustworthy Partnership – we believe in becoming true partners of our clients, working together with you to achieve mutually agreed objectives. For us true partnership is based on mutual trust.
	Society – we believe strongly in the responsibility business has to improve society. We are committed to living this both as a company and as individuals within the company. We are similarly committed to working with our clients to apply appropriate and best of class corporate social responsibility programs.

Our Logo is a stylized representation of an ancient Chinese coin (pictured). In ancient China, the square hole symbolized being solidly anchored in your principles while the round edge of the coin symbolized being in harmony with the outside world. The four sides of our logo represent our corporate values – our company is firmly anchored in these principles. The four lines dissecting the corners of the square symbolize our harmony with the world around us.